Data Science
We are experienced data scientists who uncover information and insights to help you make better decisions and provide reliable predictions to automate processes. Data science expertise brings value to different aspects of your business, ranging from supply chain and pricing to operations and finance.
It helps address:
Data science solutions help you to augment sales and cut down costs to provide your business a competitive edge.
Marketing Science
We harness relevant data to help you identify who your customers are, target the right individuals, and tailor your business to meet their needs. From attracting new customers to retaining your existing customer base, we frame strategies to help you maximize your revenue and make the best use of your marketing budget.
Customer Acquisition
Our predictive analytics are aimed at helping you identify which individuals can actually become customers of your business and contribute to your revenue.
Customer Retention
Our retention models help you understand whether your existing customers will continue to do business with you and for how long.
Customer Growth
We help you plan more efficiently for the ebbs and flows of your business through our Customer Life Time Value (CLTV) modeling that predicts the discounted value of future profits generated by your customers. We can help you recommend the best complimentary sales and offer those recommendations to the right customers.
Customer Win-Back
You may be forced to part ways with some of your existing customers due to numerous reasons. Sometimes, retaining customers can be more cost-effective than acquiring new ones. We provide you with a strong data-driven strategy to help you know the right time to make an effort to win your customers back from your competitors.
Customer Experimentation
If you have an online business, A/B testing can help you understand the impact of different variations to your website or other offers by running experiments on different segments of your customer base.
Optimization
Our optimization services are aimed at helping your organization achieve maximum efficiency by reducing operational costs and enhancing revenue. From optimal staffing and scheduling to marketing budget distribution, we’ve got you covered.
Marketing Mix Optimization
Marketing mix optimization helps you leverage your data to understand the value generated from your different marketing channels and subsequently helps you to spend your marketing dollars in just the right combination so as to optimize that value.
Multi-Touch Attribution
It helps you understand the value of your marketing touchpoints with the customer on their journey to conversion to a sale, helping you make better and informed decisions for the future.
Demand Forecasting
Modern-day forecasting is hardly as simplistic as looking at the values from the previous year and assuming that they would hold true moving forward. We use sophisticated statistical models to provide accurate forecasting using solid data and proven techniques to eliminate guesswork.
Analytics, Insights & BI
Sometimes, you might find it difficult to sort out a problem or find out the exact reason behind it. Why are the sales down? Why am I losing my customers? Relying on pure guesswork and assumptions to address such issues can be quite risky.
We discover the patterns that occur in your data, interpret and communicate them to you in a concise way so that you have all the information you need to make informed decisions.
Profiling & Segementation
PROFILING
We use advanced data analytics to separate your customers into groups based on shared goals and characteristics with a generalized description for each group to help you design your service packages accordingly. Profiling also helps you understand which customers present the maximum opportunity.
Segmentation
Most organizations do not have a monolithic customer base or even businesses. Segmentation allows you to separate and group these things by their different characteristics, behaviors, and performance so that you can make decisions that are more tailored towards satisfying those in a particular group.
Data Collection & Management
Big data is defined by high volume, variety, and velocity. We understand the importance of handling big or small data due to its potential to be harnessed in machine learning and data science models, providing value and insights to your business.
Digitalization
From supply chain to facility management, several aspects of your business can benefit from the use of cutting-edge digital technologies. We make sure that your business information is digitized and ready to contribute to a winning digitalization strategy.
Survey Analysis & Evaluation
We help you collect primary data that often represents the voice of your customers – what they are exactly looking for or what you can do to improve your products and services.